Hot Tip! KEEP META TAG DESCRIPTION TO 25 WORDS OR LESS: Most search engines will truncate your description if it is too long deleting possible key points you are trying to convey. Keep your meta description to 25 words or less to avoid having posted an incomplete message to readers.
Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two or three pages.
In short, Search engine optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results. Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Hot Tip! You need to choose the keywords that you want people to find your site with. Put yourself in your visitors shoes - think about what they might use to find you in the search engines.
Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.
Search engine optimization is the adjustment of html page entities and content for the express purpose of ranking higher on search engines. Search engine optimization is the skill of designing or re-designing a website in order to improve the search engine ranking of that website for certain relevant keywords.
Search Engine Marketing. Web page site promotion submission services, Search engine keyword optimisation, Internet marketing, Position ranking.
How do Search Engines Work?
In order to use Search Engine Optimization one must know full functionality of Search Engines. The working is as follows:
Search Engines for the general web do not really search the World Wide Web directly. Each one search a database of the full text of web pages selected from the billions of web pages out there residing on servers. When you search the web using a search engine, you are always searching a somewhat stale copy of the real web page. When you click on links provided in search engine search results, you retrieve from the server the current version of the page. Search engine databases are selected and built by computer robot programs called spiders.
Hot Tip! It promotes products or services that were not mentioned in the page description from the search engine.
Although it is said they “crawl” the web in their hunt for pages to include, in truth they stay in one place. They find the pages for potential inclusion by following the links in the pages they already have in their database (i.e., already know). They cannot think or type a URL or use judgment to decide to go look something up and see what’s on the web about it. Computers are getting more sophisticated all the time, but they are still brainless. If a web page is never linked to in any other page, search engine spider’s cannot find it. The only way a brand new page - one that no other page has ever linked to - can get into a search engine is for its URL to be sent by some human to the search engine companies as a request that the new page be included. All search engine companies offer ways to do this.
After spiders find pages, they pass them on to another computer program for indexing. This program identifies the text, links, and other content in the page and stores it in the search engine database’s files so that the database can be searched by keyword and whatever more advanced approaches are offered, and the page will be found if your search matches its content.
Hot Tip! USE LINKS CONTAINING KEYWORDS: One way to increase a keyword count is to use a series of working or non-working links containing a description and link that incorporate your keywords. This also has the advantage of providing links to other web sites from your page which the search engines also look for.
Some types of pages and links are excluded from most search engines by policy. Others are excluded because search engine spiders cannot accesses them. Pages that are excluded are referred to as the Invisible Web. The Invisible Web is estimated to be two to three or more times bigger than the visible web.
Brief Introduction to Search Engines
While the public generally refers to all Internet searching tools as search engines, there are actually three different types of it. These types are as follows:
¨ Search Engines - AltaVista, Google, Teoma, AllTheWeb, MSN etc
¨ Directories - Open Directory, Yahoo, LookSmart etc
¨ Portals - AOL, Netscape, iWon, Lycos, HotBot, Excite etc
Search engines and directories take the following variables into consideration when determining your site’s ranking in the results for a specific search:
Hot Tip! Title Tags Are Vital: Most search engines give a lot of weight to your title tags. These are also the phrases that appear at the top of each web page.
¨ Quality - The quality of your Web site affects the directory editor’s evaluation of your submission. Quality refers to utility or usefulness and comprehensiveness.
¨ Title - The title is one of the most important factors in your site’s eventual search engine ranking. Because directory search engines such as Yahoo! only search through the title, description, and URL you submit, having important keywords in your title is critical.
Hot Tip! Assuming all search engines are the same.
¨ Content - For search engines that index your page using an automated process, such as AltaVista, Google, Teoma, AllTheWeb, MSN, Inktomi, the content is critical. The content must be brief, focused, and internally consistent.
¨ Description - The Meta description tag must speak convincingly to the search engine user and must include key words and phrases.
¨ Popularity - Popularity is a term used to describe search engines’ measurement of your site’s importance to the Web community. It factors in the number, quality, and type of Web pages that include links back to your page. Google has a branded version of popularity it calls Page Rank. Links to your Web site increase your popularity and offer search engine spiders robots more opportunities to index your page.
Hot Tip! Submit your URL to the Directories: Read each search engine’s FAQs and follow it exactly. Mistakes in the submission process can make things extremely difficult to change down the road.
¨ SEO - Search Engine Optimization fine-tune the code on your page to help you win for specific searches.
Search Engine Optimization is a science as well as an art
SEO (Search Engine Optimization) is the science and art of achieving higher visibility across today’s most important search engines. In order to achieve the maximum and most beneficial results, search engine optimization today needs to be carefully planned and executed as an integrated project.
Benefits of Search Engine Optimization (SEO):
Search engine optimization will absolutely provide the lowest-cost traffic to your site but results generally take months to show up
¨ Search engine optimization could be thought as an investment for your site
¨ Search engine optimization involves a one-time fee and minimal monthly outlay
¨ Search engine optimization is time-consuming to implement, can mean recoding entire site
¨ Search engine optimization take months for results to kick in
¨ There is no guarantee for a specific ranking in Search engine optimization.
Hot Tip! Use your keywords in img ‘ alt ‘ and link ‘ title ‘ tags. These tags don’t show up as visible text but they can help give a search engine a better idea of what your link is about.
¨ Targets a relatively low number of high-trafficed keyword phrases in Search engine optimization.
¨ Over the long-term is much cheaper than pay-per-click
¨ Produces long-lasting results - good Search engine optimization can last for a year or more
Hot Tip! Subscribe To and Read Search Engine Relevant News.
¨ Substantial Increase in Search Engine Traffic, When the site ranks for words which people search often we get lots of targeted traffic, Compare the Organic listing search engine traffic with other types of online advertisements this one is much cheaper,
¨ Return of Investment is very fast and well worthy, Since Search engine optimization send only targeted traffic to a site the ROI for a site is quick and pretty high
¨ Return of Investment has direct impact n the conversion Ratio since this is targeted traffic the conversion rate is very high.
¨ Search engine traffic never stops once achieved high ranking for you, Search engines promote your site 24 hours a day, 365 days a year.
Who needs search engine optimization services?
There are over a billion web pages over internet, and most of them are never known. Only one company in hundred-employ search engine optimization services. It is vital to the business of any start up company, or even a traditional established company to be seen and know in the Internet. Search engine optimization services are required by the vast majority of companies in the Internet.
Hot Tip! Submit to Google and Yahoo. These two are the top dogs in the search engine world and both still accept FREE submissions.
What does search engine optimization services do for your company?
Search engine optimization services greatly increases the number of customers to your website by optimizing your site to make it rank high in the major search engines, which would increase one’s business and sales.
Interactive Web Resources is an outsourcing company focused on serving the needs of Small Medium & Large size Businesses in the U.K, Australia, U.S, Europe, Canada & English speaking countries. (Interactive Web Resources) http://www.iwebresources.com